Country: United Kingdom
Official language: English
National Association (NA): –
Currency: Pound (GNP)
Overview of British e-commerce statistics
Online shoppers: 43.4 mn
Average spending per online shopper: €3,325
E-commerce sales in 2015: €157.1bn
Standard VAT-rate: 20%
British online population
The United Kingdom’s population exists of 64.3 million people, of which 92% uses the internet (15 year and older). 43.4 million of these internet users shop online. These online shoppers or e-shoppers on average spend €3,625 per year.
The British E-commerce sales reached €157.1bn in 2015. The VAT-rate in the United Kingdom is 20%.