The Netherlands

The Netherlands

General information

Country: The Netherlands

Official language: Dutch, Frisian

National Association (NA):

Currency: Euro (EUR)

Overview of Dutch e-commerce statistics

Online shoppers: 12.9mn

Average spending per online shopper: €1,242

E-commerce growth in 2015: 16.1%

Standard VAT-rate: 21%

Dutch online population

The population of the Netherlands exists of 16.8 million people, of which 98% uses the internet. 12.9 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,242 per year.

Dutch e-commerce

The Dutch E-commerce sales reached €16.1bn in 2015, which means there has been a 16.1% e-commerce growth. The VAT-rate in the Netherlands is 21%

National Association is the Dutch branch association for businesses that sell products and services to consumers (B2C) via the internet, catalogues and/or the post. The association shares e-commerce knowledge and promotes the interests of its members both nationally and internationally. In addition, has a national online shopping trustmark and devotes itself to the interests of the consumers that purchase from its members.

Become a member!

Becoming a member of has several advantages:

  1. Free access to the European and Global B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences
  3. Trust because of ‘Thuiswinkel Waarborg’
  4. ‘Thuiswinkel Waarborg’ reviews
  5. Free legal advice
  6. Lobbying
  7. Research and knowledge exchange
  8. Tips & tools