General information

Country: Switzerland

Official language: German, French, Italian

National Association (NA): Netcomm Suisse

Currency: Swiss Franc (CHF)

Overview of Swiss e-commerce statistics

Online shoppers: 4.7 mn

Average spending per online shopper: €1,815

E-commerce growth in 2015: 12.3%

Standard VAT-rate: 8%

Swiss online population

Switzerland’s population exists of 8.1 million people, of which 92% uses the internet. 4.7 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,815 per year.

Swiss e-commerce

The Swiss E-commerce sales reached €8.5bn in 2015, which means there has been a 12.3% e-commerce growth. In 2016 the turnover is forecast to reach €9.8bn, which represents a 15.4% increase. The VAT-rate in Switzerland is 8%.

National Association

Netcomm Suisse

NetComm Suisse is the Swiss association of e-commerce operators and digital communication. With its activity, NetComm Suisse supports the expansion of the sector, sustains associated business development and strengthens consumers’ confidence towards the online sales channel through trainings and seminars, events and workshops, lobbying activities, and financing and promotion of research.

Become a member!

Becoming a member of Netcomm Suisse has several advantages:

  1. Free access to the European and Global B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences