General information

Country: Spain

Official language: Castilian Spanish

National Association (NA): Adigital

Currency: Euro (EUR)

Overview of Spanish e-commerce statistics

Online shoppers: 16.6 mn

Average spending per online shopper: €1,089

E-commerce growth in 2015: 11.6%

Standard VAT-rate: 21%

Spanish online population

Spain’s population exists of 46.5 million people, of which 80% uses the internet. 16.6 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,089 per year.

Spanish e-commerce

The Spanish e-commerce sales reached €18.2bn in 2015, which means there has been a 11.6% e-commerce growth. The VAT-rate in Spain is 21%

National Association


Adigital (Spain Digital Economy Association), is a non-profit organization representing over 500 member companies that are transforming the shape of the digital arena. adigital is the frame of reference for the private and public sectors in Spain in issues related to legislation, eCommerce, innovation, digital marketing and communication.

Internet, the Web 2.0, the Social Networks and the new Technologies are producing a true economic and social revolution that affects the approach in which we do business today. It changes the way in which we deal with our clients, employees, teams and suppliers. This is what the Digital Economy is all about.

The Spanish Association of the Digital Economy, adigital involves companies that are interested in the development of the digital economy in order to stay aware of the newest trends and interests within this sector.

Become a member!

Becoming a member of Adigital has several advantages:

  1. Free access to the European and Global B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences