Northern Europe

General information

Country: Latvia

Official language: Latvian

National Association (NA): –

Currency: Lats (LVL)

Overview of Latvian e-commerce statistics

Online shoppers: 350 thousand

Average spending per online shopper: €352

E-commerce turnover (% of total turnover): 0.83%

Standard VAT-rate: 21%

Latvian online population

Latvia’s population exists of 2 million people, of which 77% uses the internet. 350 thousand of these internet users shop online. These online shoppers or e-shoppers on average spend €352 per year.

Latvian economics

The Latvian GDP reached €20,500 million in 2014. Of the total turnover, 0.83% was spent on e-commerce. The VAT-rate in Latvia is 21%.