Official language: Icelandic
National Association (NA): –
Currency: Krona (ISK)
Overview of Icelandic e-commerce statistics
Online shoppers: 0.2 mn
Average spending per online shopper: €1,095
E-commerce turnover (% of total turnover): 2.09%
Standard VAT-rate: 26%
Icelandic online population
Iceland’s population exists of 0.3 million people, of which 97% uses the internet. 0.2 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,095 per year. Of the Icelandic population, 70% uses Facebook.
The Icelandic GDP reached €11,000 million in 2013. Of the total turnover, 2.09% was spent on e-commerce. The VAT-rate in Iceland is 26%.