General information

Country: Iceland

Official language: Icelandic

National Association (NA): –

Currency: Krona (ISK)

Overview of Icelandic e-commerce statistics

Online shoppers: 0.2 mn

Average spending per online shopper: €1,095

E-commerce turnover (% of total turnover): 2.09%

Standard VAT-rate: 26%

Icelandic online population

Iceland’s population exists of 0.3 million people, of which 97% uses the internet. 0.2 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,095 per year. Of the Icelandic population, 70% uses Facebook.

Icelandic economics

The Icelandic GDP reached €11,000 million in 2013. Of the total turnover, 2.09% was spent on e-commerce. The VAT-rate in Iceland is 26%.