General information

Country: Hungary

Official language: Hungarian

National Association (NA):

Currency: Forint (HUF)

Overview of Hungarian  e-commerce statistics

Online shoppers: 3.0 mn

Average spending per online shopper: €373

E-commerce growth in 2015: 20.4%

Standard VAT-rate: 27%

Hungarian online population

Hungary’s population exists of 9.9 million people, of which 76% uses the internet. 3.0 million of these internet users shop online. These online shoppers or e-shoppers on average spend €373 per year.

Hungarian e-commerce

Of the total Hungarian GDP, 2.7% was spent on e-commerce. The Hungarian turnover reached €1.120mn   in 2015 which showed a 20.4% increase. The VAT-rate in Hungary is 27%

National Association   is the  Hungarian  National Association. brings together all players in the e-commerce industry   in Hungary, regardless of the sector and the communication medium used.


Become a member!

Becoming a member of has several advantages:

  1. Free access to the European and  B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences
  3. Prove of professional ethics and trust by adding  the national and Ecommerce Europe Trustmark  on your website
  4. Promotion of contacts, exchanges and development of professional network
  5. Access to counselling and expertise
  6. Being represented and defended politically