General information

Country: Germany

Official language: German

National Association (NA): Händlerbund

Currency: Euro (EUR)

Overview of German e-commerce statistics

Online shoppers: 51.6 mn

Average spending per online shopper: €1,157

E-commerce growth in 2015: 13.3%

Standard VAT-rate: 19%

German  online population

Germany’s population exists of 80.8 million people, of which 89% uses the internet. 51.6 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,157   per year.

German e-commerce

The German E-commerce sales reached €89.7bn in 2015, which means there has been a 13.3% e-commerce growth in 2015. It is forecast to decrease slightly in 2016. The VAT-rate in Germany is 19%.

National Association


As the largest online trade association in Europe, Händlerbund is an important voice in the e-commerce industry and also a valued partner. The association promotes exchange between traders and service providers to support digital and stationary trade in the long-term and create a basis for sustainable future growth.Through the European-wide representation of interests and bundling of various services Händlerbund actively designs the industry with its members and partners.

Become a member!

Becoming a member of Händlerbund has several advantages:

  1. Free access to the European and Global B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences
  3. Legal texts secure against written warnings / legal advice / legal representation
  4. Authentic customer reviews
  5. Visible trust mark incl. buyer´s protection