Official language: German
National Association (NA): Händlerbund
Currency: Euro (EUR)
Overview of German e-commerce statistics
Online shoppers: 51.6 mn
Average spending per online shopper: €1,157
E-commerce growth in 2015: 13.3%
Standard VAT-rate: 19%
German online population
Germany’s population exists of 80.8 million people, of which 89% uses the internet. 51.6 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,157 per year.
The German E-commerce sales reached €89.7bn in 2015, which means there has been a 13.3% e-commerce growth in 2015. It is forecast to decrease slightly in 2016. The VAT-rate in Germany is 19%.
- Webshops: 70.000+
- Website: www.haendlerbund.de/de
- Social Media:
As the largest online trade association in Europe, Händlerbund is an important voice in the e-commerce industry and also a valued partner. The association promotes exchange between traders and service providers to support digital and stationary trade in the long-term and create a basis for sustainable future growth.Through the European-wide representation of interests and bundling of various services Händlerbund actively designs the industry with its members and partners.
Become a member!
Becoming a member of Händlerbund has several advantages:
- Free access to the European and Global B2C Ecommerce Light reports
- Participation in all activities, events and conferences
- Legal texts secure against written warnings / legal advice / legal representation
- Authentic customer reviews
- Visible trust mark incl. buyer´s protection