General Information

Country: France

Official language: French

National Association (NA): FEVAD

Currency: Euro (EUR)

Overview of French e-commerce statistics

Online shoppers: 36.0 mn

Average spending per online shopper: €1,780

E-commerce growth forecast for 2016: 10.0%

Standard VAT-rate: 20%

French online population

France’s population exists of 65.8 million people, of which 87% uses the internet (15 year and older). 36.0 million of these internet users shop online. These online shoppers or e-shoppers on average spend €1,780 per year.

French e-commerce

The French E-commerce sales reached €64.9bn in 2015. It is forecast to reach €71,4bn in 2015 i.e. to have a 10.0% increase. The VAT-rate in France is 20%.

National Association


FEVAD is the French National Association. Fevad aims to bring together all players in the e-commerce and distance selling, regardless of the sector and the communication medium used. Today Fevad includes over 370 companies and nearly 600 websites in the field of sales to individuals (B2C), sales professionals (B2B) or that the sale between users (C2C).

Become a member!

Becoming a member of FEVAD has several advantages:

  1. Free access to the European and Global B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences
  3. Prove of professional ethics and trust by adding FEVAD logo on website
  4. Promotion of contacts, exchanges and development of professional network
  5. Access to counselling and expertise
  6. Being represented and defended politically