Northern Europe

General information

Country: Estonia

Official language: Estonian, Russian

National Association (NA): –

Currency: Euro (EUR)

Overview of Estonian e-commerce statistics

Online shoppers: 530 thousand

Average spending per online shopper: €283

E-commerce growth in 2014 15.4%

Standard VAT-rate: 20%

Estonian online population

Estonia’s population exists of 1.3 million people, of which 84% uses the internet. 530 thousand of these internet users shop online. These online shoppers or e-shoppers on average spend €282 per year. Of the Estonian population, 43% uses social media.

Estonian e-commerce

The Estonian e-commerce sales reached €150mnn in 2014, which means there has been a 15.4% e-commerce growth in 2014. The VAT-rate in Estonia is 20%.