General Information

Country: Czech Republic

Official language: Czech

National Association (NA): APEK

Currency: Koruna (CZK)

Overview of Czechian e-commerce statistics

Online shoppers: 6.3 mn

Average spending per online shopper: €681

E-commerce turnover in 2015 (% of total turnover): 23.3%

Standard VAT-rate: 21%

Czechian online population

The Czech Republic’s population is  of 10.5 million people, of which 83% uses the internet. 6.3 million of these internet users shop online. These online shoppers or e-shoppers on average spend €681 per year.  The three main popular products are clothing,  closely followed by households electronics and information technology.

Czechian e-commerce

The turnover for B2C e-commerce reached  €4.3bn in 2015. The VAT-rate in the Czech Republic is 21%. Czech Republic is  6th on the world eGDP ranking.


National Association


Founded in 2006, Asociace pro elektronickou komerci (APEK) is an association of more than 300 companies and experts operating in e-commerce business in Czech Republic. The main objectives are to continously develop Czech e-commerce and to support members in professional education, legislation issues and communication with the Czech administration. The members of APEK cover more than 70% of Czech e-commerce turnover.

Become a member!

Becoming a member of Apek has several advantages:

  1. Free access to the European and Global B2C Ecommerce Light reports
  2. Participation in all activities, events and conferences