Official language: Bulgarian
National Association (NA): The Bulgarian E-commerce Association
Currency: Bulgarian lev
Overview of Bulgarian e-commerce statistics
Online shoppers: 1.1 mn
Average spending per online shopper: €262
E-commerce growth in 2016: 14.0%
Standard VAT-rate: 20%
Bulgarian Online Population
Bulgaria’s population is of of 7.2 million people, of which 60% uses the internet. 1.1 million of these internet users shop online. The most popular product is clothing and, as regards to the services, it is flight tickets and accomodation.
The B2C e-commerce turnover represents in 2016 €342 million and the total share of e-commerce in retail is 1.3%. The VAT-rate in Bulgaria is 20%.
Bulgarian E-commerce Association
The mission of the Bulgarian E-commerce Association is to be a strong voice for the e-commerce sector in Bulgaria. To achieve this, the Bulgarian E-commerce Association has set up initiatives to build consumer confidence in e-commerce, create and validate professional and ethical customer service standards, improve the efficiency of logistics services and improve protection and security in online shopping and payments. To achieve this, it plans to implement a national and European Trustmark scheme.
Become a member!
Becoming a member of the Bulgarian E-commerce Association has several advantages:
- Free access to the European and Global B2C Ecommerce Light reports
- Participation in all activities, events and conferences
- Legal texts secure against written warnings / legal advice / legal representation
- Authentic customer reviews
- Visible trust mark incl. buyer´s protection