Official language: German
National Association (NA): –
Currency: Krone (DDK)
Overview of Austrian e-commerce statistics
Online shoppers: 4.3 mn
Average spending per online shopper: €1,759
E-commerce growth in 2015: 14.3%
Standard VAT-rate: 20%
Austrian Online Population
Austria’s population is of of 8.4 million people, of which 85% uses the internet. 4.3 million of these internet users shop online. The most popular product is clothing and, as regards to the services, it is flight tickets and accomodation.
The B2C e-commerce turnover represents in 2015 €7.5bn and the total share of e-commerce in retail is 9.3%. The VAT-rate in Austria is 20%.