General Information

Country: Austria

Official language: German

National Association (NA): –

Currency: Krone (DDK)

Overview of Austrian e-commerce statistics

Online shoppers: 4.3 mn

Average spending per online shopper: €1,759

E-commerce growth in 2015: 14.3%

Standard VAT-rate: 20%

Austrian Online Population

Austria’s population  is of of 8.4 million people, of which 85% uses the internet. 4.3 million of these internet users shop online.  The most popular product is clothing and, as regards to the services, it is  flight tickets and accomodation.

Austrian e-commerce

The B2C  e-commerce turnover represents in 2015 €7.5bn and the total share of e-commerce in retail is 9.3%. The VAT-rate in Austria is 20%.