Ecommerce Europe presents its position Paper on Privacy and Transparency entitled “Safety and Transparency for Trust and Consumer Centrality” (September 2014)
Privacy and protection of personal data are key drivers for trust in the e-commerce sector and cross-border industry development. Consumer trust is at the core of the e-commerce market, and therefore the fair, safe and transparent use and collection of data is key to the growth of the industry. Recent technical developments in information collection and analysis stimulate business innovation and provide opportunities for merchants to further tailor their business to the consumer’s needs – thereby creating a flourishing e-commerce market to the benefit of all. When personal data and privacy are adequately protected, merchants will still be able to benefit from recent technical developments in information collection. Ecommerce Europe therefore asks that policy makers harmonize privacy and data protection rules through a risk-based approach and without additional administrative burdens. Governance and law making on privacy, data usage, data collection and data protection both on a national level and on a European level are spread across separate areas and departments like justice, telecommunication, consumer contractual rights, fundamental human rights and fair competition. Ecommerce Europe pleads for an integrated approach and cooperation between the several bodies concerned.