Ecommerce Europe presents its Position Paper on geo-blocking entitled ‘How to ensure online merchants’ right to economic and contractual freedom in the debate on geo-blocking practices” (February 2016)
The rise of the on-demand economy has been astounding. Technology and, in particular, mobile technology have triggered a shift in the way we shop and live, causing the offline and online worlds to merge. Ecommerce Europe acknowledges and welcomes the fact that the modern consumer wants to shop anywhere and at any time and this is clear from the fact that almost all growth in retail stems from ecommerce. Indeed, online merchants would be very pleased to sell to everyone and everywhere in the European Union, but there are many reasonable explanations why this is not always possible. Therefore, the European ecommerce industry asks European legislators to endorse and support online merchants’ right to economic and contractual freedom in the debate on geo-blocking practices. European policy makers should acknowledge the fact that consumer differentiation and discrimination – based on the location of the consumer – are two distinctly different phenomena. In this newly published position paper, Ecommerce Europe explains how the debate on geo-blocking should be framed and how to deal with this practice. Ecommerce Europe will remain at the disposal of European and national institutions for any further clarification on the content of this position paper.
Download the Position Paper on geo-blocking