E-commerce has enabled consumers to access goods and services from all over Europe. As such, e-commerce has contributed significantly to the European economy in general and the success of the European Single Digital Market in particular. But while e commerce has grown spectacularly over these past two decades, the EU has not yet taken full advantage of the benefits provided by the Single Market.
There are still barriers to further growth in cross-border activities. One of these barriers is the regulatory framework in Europe. Europe is still a patchwork of national markets and the absence of a truly harmonised regulatory framework in Europe hinders the further development of cross-border e-commerce and undermines consumer trust. Important topics for discussion include the general rules governing ecommerce transactions, consumer protection, alternative (online) dispute resolution, electronic signatures and ePrivacy.
The European Commission launched the Digital Agenda for Europe to strengthen the internal market. In chapter 2 of the Digital Agenda, the Commission outlines its plans to create a vibrant single digital market. Ecommerce Europe welcomes the efforts of the European Commission in this area and wishes to contribute to this important effort.
In this position paper, Ecommerce Europe sets out its ideas on the steps that need to be taken to create an effective, flexible and efficient regulatory framework that stimulates trust in (cross-border) e-commerce transactions.