Ecommerce Europe presents its Position Paper on e-Logistics entitled “A Need for Integrated European e-Logistics Solutions” (July 2014)
High European delivery performance is a key driver for success for web merchants and their business models. Improving logistics on a European scale could have significant results in terms of growth and jobs. Better functioning cross-border e-commerce logistics will deliver benefits to all actors involved in e-commerce activity; consumers, web merchants, and logistics service providers. Service expectations, especially concerning logistics solutions, have increased over the years and the online consumer is demanding allowing for a variety of delivery options (e.g. same day, lockers, click and collect, ship from store, and connected delivery) to emerge along with suitable payment methods, reliable and real time track and trace information, and increased reliability. However, at the moment there is no integrated European delivery system which meets all the consumers’ specific needs as well as the need of the merchants in managing crossborder deliveries and reverse logistics. Hurdles are indeed still high as costs for cross-border delivery are two to three times higher than the cost of domestic delivery and the choice of the right partnerships at a long distance from its operations is not an easy task which calls for more transparency in the market. The European Commission identified the delivery of online purchased goods as one of the top five priorities to boost e-commerce by 2015. A cost efficient and smooth delivery 4 process contributes to consumer trust and as a result supports e-commerce growth.