The Position Paper presents a “Holistic Approach to e-Identification, Online Authentication and e-Signatures”
Move forward with e-identification and authentication. Ecommerce Europe is convinced that a holistic approach to eidentification, online authentication and esignatures benefits consumers and merchants alike. Online merchants welcome solutions that re-use existing authentication methods to improve security, protect user’s privacy and streamline user experience. Strong user authentication allows for reduced fraud and risk levels and consequently, lower prices for consumers. Secure, reliable, user-friendly and interoperable identification and authentication measures are necessary for the further development of cross-border e-commerce. Although e-identification and authentication mechanisms are already widely used in the governmental and banking sector (for instance, the use of tokens for online banking), their use in other economic sectors is still in its infancy. Pan-European e-identification mechanisms could provide a significant boost for user convenience, confidence and trust in ecommerce. For merchants, it is key to verify the identity of the consumer. For consumers, properly functioning and reliable e-identification can help secure their online identities. Electronic signatures and e-identification mechanisms increase trust in the electronic commerce market. e-Identification schemes based on real IDs verified by the government (or another 4 trusted party) would help to reduce cybercrime and fraud. e-Identification based schemes would allow effective age verification, which would be useful for age-dependent services such as online gambling or certain product markets (e.g. alcohol, tobacco and medication). e-Identification methods should not put a disproportionate burden on online merchants.
Download the Ecommerce Europe Position Paper on e-Identification & Online Trust Services