Ecommerce Europe presents its Position Paper on Consumer Policies entitled “Policy and market solutions to stimulate consumers’ trust and cross-border e-commerce in Europe” (March 2016)
Digital changes the way consumers shop and the way consumers wish to receive their purchases. Nearly all growth in retail comes from e-commerce. The e-commerce sector is booming. However, the full potential of the European e-commerce market has not yet been reached. Today 65% of European internet users shop online, but only 16% of SMEs sell online – and less than half of those sell online across borders (7.5%). Also, only 16% of consumers shop online from another EU country . The legal framework is one of the most difficult barriers to overcome for 46% of the companies that sell cross-border . Dealing with 28 different sets of rules for consumer and contract law turns out to be burdensome for online merchants. Ecommerce Europe wants to ensure that the upcoming legal framework for consumer policies will be fit for the future challenges of this dynamic sector and will stay at the disposal of European and national institutions for any further clarification on the content of this position paper. Ecommerce Europe also assumes an active role in promoting consumer trust. It does so by providing a trustmark scheme for online merchants and consumers all over Europe. This position paper explains the Ecommerce Europe Trustmark scheme, before presenting general remarks on European consumer policies and the detailed perspective of the e-commerce sector on the Digital Contracts Proposals published by the European Commission in December 2015. The paper will end with general remarks concerning the review of the Consumer Rights Directive.