Ecommerce Europe publishes today a Guidance document to help merchants prepare for the application of the Regulatory Technical Standards on Strong Customer Authentication (RTS SCA) on 14 September. The principle of Strong Customer Authentication is to increase the level of security of electronic payments to ensure consumer protection against fraud. The standards cover the scope, the application, and also the authentication exemptions that may be applied to Strong Customer Authentication for electronic payments.
If not prepared, the introduction of the new standards on 14 September could affect merchants’ conversion rate in Europe. SCA affects the way consumers authenticate themselves, and therefore their online purchasing experience.
After September, the proper management of authentication and exemptions to offer a seamless and secure payment experience to customers will be one of the key drivers for the growth of ecommerce in Europe.
We still witness an overall lack of preparedness from the various sectors of the payment chain and the merchant’s community. It is therefore imperative that industry stakeholders engage in further dialogue regarding the upcoming changes and how to best prepare for it.
For more information on the RTS on SCA, contact Juliette Beaulaton at firstname.lastname@example.org