Ecommerce Europe appointed Luca Cassetti as the Director of European Public Affairs of the association. Mr. Cassetti, who has officially taken up his new position as of today, will manage the Public Affairs agenda and the Brussels team of the association on a daily basis.
Luca Cassetti declared: “I am honored to take up the position of Director of EU Public Affairs and I look forward to continuing to represent the interests of the e-commerce sector, in close cooperation with our Members and with the support of the Brussels team of Ecommerce Europe. Even though the sector we represent is rapidly growing, online merchants still experience substantial barriers when selling in the EU. We need to keep advocating for a better policy landscape and propose our own market solutions in order to facilitate and increase domestic and especially cross-border sales to consumers in the EU”.
“We strongly believe that Luca Cassetti is the right person for this position”, stated Marlene ten Ham, Secretary General of Ecommerce Europe. “In his previous years as a Public Affairs Advisor for Ecommerce Europe, Luca has developed solid knowledge on the current and future challenges of the e-commerce sector. Most importantly, he has demonstrated great insight both on a strategical and executive level. I am very pleased that he will now be overall responsible for the management of Public Affairs activities of Ecommerce Europe”, Ms. ten Ham concluded.