The Greek based GRECA joined Ecommerce Europe, the European umbrella organisation for e-commerce consisting of associations and companies selling products and/or services online to consumers. GRECA, the Greek e-commerce association, represents over 115 e-tailers in Greece. ‘We are very pleased to see that the work Ecommerce Europe does in Brussels, the reports they publish on national and European e-commerce, their support and focus on cross-border ecommerce and other initiatives, are all very valuable assets to our GRECA members,’says Nikos Goulis, President of GRECA and CEO of eTravel, a top-10 European Οnline Τravel Αgency.
Greece is one of the fastest growing online markets
GRECA stands for GReek ECommerce Association, a national body that was established in 2012 in Greece by 22 e-commerce companies. By 2014 more than 115 members joined GRECA and it’s communication channels reach more than 2.000 senior e-commerce decision-makers in Greece. Key activities include networking, education, lobbying with the state and other national bodies, building trust to the consumers.
François Momboisse, President of the Board of Directors of Ecommerce Europe, is extremely pleased about the Greek e-commerce association becoming a member. It’s the second e-commerce association that joins Ecommerce Europe in a short time. Last week Austria joined the European umbrella organisation. “We are so proud to have Greece and Austria joining us. It shows the willingness to grow of both countries. When we look at the figures Ecommerce Europe published this year, we see a pretty impressive annual online expenditure per capita in 2012 in Greece. Greece has been hit harder than any other EU country by the economic crisis, but Greece is one of the fastest growing online markets in Europe.E-commerce is projected to grow to almost € 3.2 billion in 2013”.
‘We are very happy to become a part of Ecommerce Europe. E-commerce sales in Greece have been growing on average 40% annually for the last 3 years. We strongly believe that the establishment of a solid connection and working relationships with our European colleagues will offer many benefits to Greece’s national and cross-border e-commerce strategy,’says Panayotis Gezerlis, Director General of GRECA and e-commerce consultant.
Ecommerce Europe recently published four Regional Reports, including the Southern European B2C Ecommerce Report, with full page Infographics free to use. The following in-depth country profiles are included in the Southern Europe B2C Ecommerce Report 2013: Greece, Italy, Portugal, Spain and Turkey. Plus information on online payments per country, trends, analysis and more.
A free version of the report can be downloaded here.