e-Commerce Polska has joined Ecommerce Europe, the European umbrella organisation for online retailing. The newly established Polish e-commerce industry organization calls it an important step: “Working together with leading branch organisations all across Europe will enable us to expand our knowledge of important market trends and increase our influence on developments in legislation. We are proud to be the 10th e-commerce association joining Ecommerce Europe”, said Grzegorz Wójcik, organizer of the e-Commerce Polska initiative and President of the Digital Market Development Foundation.
François Momboisse, President of the Board of Directors of Ecommerce Europe, is extremely pleased about the Polish e-commerce association becoming a member. “Poland is one of the leaders of the emerging e-commerce countries in Central and Eastern Europe. We believe it is important that the voice of e-commerce from all regions in Europe is heard in Brussels. As more countries and companies from all over Europe join us in Ecommerce Europe, the louder the voice we can raise in Europe.”
e-Commerce Polska has been established by 33 top Polish e-commerce companies (founding committee) and the Digital Market Development Foundation. It now consists of almost 100 members and reaches over 500 e-commerce market influencers through the foundation’s Digital Economy Club.
Key activities include being the industry voice on internet legislation and exchanging know-how within the organisation’s working groups, also by its presence at top industry conferences and the e-Commerce Polska School which is being organized in cooperation with reputable business universities.
One of the first grand goals of the organisation is the formal set-up of the Chamber of Digital Economy (e-Chamber) which will be entitled to formal participation in all industry related legislation processes and the representation of common interests towards various institutions and organisations. Joining Ecommerce Europe will provide the Polish market with an active presence in Brussels.
“We are very happy to join Ecommerce Europe, it makes us feel as we are part of a greater European scheme. As members we want to strengthen our ties with our European colleagues and provide a Central and Eastern Europe perspective on the industry. We want to be part of establishing a professional e-commerce environment for Polish e-retailers to thrive,” Grzegorz Wójcik commented.
Polish e-commerce statistics
Polish e-commerce of goods and services sold online to consumers reached €4.2 billion in 2012, an increase of 25%, according to the recently published Europe B2C Ecommerce Report 2013. Close to 50% of all Polish Internet users shop online, which amounts to 9 million active e-shoppers in Poland. At an estimated €464 in 2012, the average annual amount spent per e-shopper is still below the European average.
Ecommerce Europe collects market statistics in collaboration with various national e-commerce organisations in Europe. The Europe B2C Ecommerce Report 2013 is available at www.ecommerce-europe.eu in a free download light version.
This summer, Ecommerce Europe is publishing 5 regional reports on European e-commerce, including the Central European Ecommerce B2C Report which includes the Country Profile and Infographic of the Polish e-commerce.