The shop of the future has been broadly researched and written about, but what about the person who has to buy products in these future shops; how do future shoppers (aged 16-21) want to shop? GfK’s Global Young Shopper Survey provides an answer to this question. By interviewing over 7,000 shoppers from 10 different countries, they give retailers, manufacturers and distributors an insight in the wants and needs of the future shopper.
The millennials (aged 16-21) are expected to prefer shopping online to in a physical store, but what do they indicate themselves? And on what aspects should an ideal shop focus according to them? If you want to know the answers to these questions and gain more insight into the future shopper, download GfK’s Global Young Shopper Survey here.