What does the New EU Cookie Legislation Mean in Practice?

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At last it has been definitively concluded: the new law governing the use of cookies. The road travelled has been long and rocky. Especially in the marketing industry, where cookies are commonly used to track customer behaviour, there has been a lot of confusion. What is the difference between tracking cookies and functional cookies? Is it still permissible to use cookies at all? And if so, how and when?
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