The Western European region, including Belgium, France, Ireland, Luxembourg, The Netherlands and the United Kingdom, is now in first position for e-commerce size, with a 51% European market share. In 2012 the total B2C e-commerce economy of Western Europe amounted €158.1 billion, a 20%+ growth compared to 2011. Online sales of goods and services are forecast to reach €173.8 billion in 2013, a growth of nearly 10% in comparison with 2012.
Ecommerce Europe’s research also reveals that 90 million consumers in Western Europe bought goods and services online in 2012. The average Western European e-household spends a total of €2,625 online in 2012. This is far above the European average of €1,400 and EU28 average of €1,696.
This is all revealed by the latest report on B2C e-commerce in Western Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Western Europe? The free light versions of our Regional Reports can be downloaded via www.ecommerce-europe.eu and the abstract of the Western European B2C E-commerce report, for instance, can be downloaded here.
Full reports are also available:
European B2C E-commerce Report 2013: €1,950
5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950