Ecommerce Europe’s research reveals that 90 million consumers in Western Europe bought goods and services online in 2012.
The average Western European e-household spent a total of €2,625 online in 2012. This is far above the European average of €1,400 and EU28 average of €1,696. The United Kingdom leads the way in Western Europe with €4,010 on e-household expenditure, followed by Ireland (€2,861) and Luxembourg (€1,955).
Meanwhile Belgium (€836) and the Netherlands (€1,365) have a considerable gap when it comes to online expenditures per e-household. In Belgium e-commerce is still growing strongly and the country is expected to catch up quickly. The Netherlands is considered more mature and the high density of physical retail is limiting the need to buy online compared to other countries.
This is all revealed by the latest report on B2C e-commerce in Western Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Eastern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Ireland? The free light versions of our Regional Reports can be downloaded via www.ecommerce-europe.eu and the abstract of the Western European B2C E-commerce report, for instance, can be downloaded here.
Full reports are also available:
European B2C E-commerce Report 2013: €1,950
5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950