United States largest e-commerce market

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In terms of B2C e-commerce sales, the United States is still the leader in the world. However, the emergence of second-ranked China is remarkable. Partly due to the success of e-commerce giant Alibaba, Chinese B2C e-commerce grew by 78.5%. For 2014, China is even forecast to surpass the US and become the world’s new leader in terms of e-commerce.
People from North America and Europe were on average the biggest spenders in the world last year, as they spent $1,928 and $1,828, respectively. With regard to the online expenditure per e-shoppers in countries, the UK ranked head and shoulders above the rest in this regard. At $3,471, the Brits are ahead of the Americans and Australians.

This is all revealed by the latest report on the Global B2C e-commerce in by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Eastern Europe, Northern Europe, Southern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.

Free downloads available now
Would you like to find out more about the Global e-commerce? The free light versions of our Regional Reports can be downloaded via www.ecommerce-europe.eu and the abstract of the Global B2C E-commerce report, for instance, can be downloaded here.

Full reports are also available:
European B2C E-commerce Report 2014: €1,950
5 European regional reports 2014: €790 per report (including Infographics and in-depth Country Profiles)

Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine

All European reports (5 regional reports + European Report): €2,950
When you become a company member or business partner of Ecommerce Europe, you will receive the reports for free. For more information on this, please go to www.ecommerce-europe.eu

>>> Download your free light reports here

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