The new capabilities will enable developers to create a more interactive brand experience for consumers. While no date has yet been announced, Twitter has been concerned to keep its major corporate customers such as Pepsi, Nike, American Express and McDonalds informed about the interactive capabilities it will offer in the near future. I
nterest centres on Twitter’s ability to develop content that is “native” to the Twitter experience. The potential for e-commerce could lie in developments such as automatically providing customers with special offers in return for tweeting a particular hashtag. Twitter is expected to turn over $259.9 million in advertising revenue in 2012, up from $139.5 million in 2011, according to eMarketer.