Twitter Promises E-commerce Interactivity

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The micro-blogging site Twitter has announced that it will pursue some radical developments with regard to the brand pages it offers to its advertising customers. Currently these landing pages only display the brand’s Twitter feed as well as graphic design features but in the near future Twitter will add “experiences” capabilities, such as the ability to sell products directly to customers, competitions and other features.

The new capabilities will enable developers to create a more interactive brand experience for consumers. While no date has yet been announced, Twitter has been concerned to keep its major corporate customers such as Pepsi, Nike, American Express and McDonalds informed about the interactive capabilities it will offer in the near future. I

nterest centres on Twitter’s ability to develop content that is “native” to the Twitter experience. The potential for e-commerce could lie in developments such as automatically providing customers with special offers in return for tweeting a particular hashtag. Twitter is expected to turn over $259.9 million in advertising revenue in 2012, up from $139.5 million in 2011, according to eMarketer.

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