Topshop Announces Interactive, ‘Shoppable’ Livestream for London Fashion Week

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The UK-based multinational fashion retailer Topshop has announced it will unveil a futuristic interactive ‘shoppable’ livestream (video) of its new 2013 fashion season. Viewers of the livestream of Topshop’s show at London Fashion Week on Sunday, will be able to click on clothes and accessories, browse colour options in real-time, download the soundtrack from iTunes, share screenshots and video clips on Facebook as well as order fashion and makeup items appearing on the catwalk.

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