Last week, The Paypers presented the Mobile Payments Market Guide 2013. The Mobile Payments Market Guide 2013 includes a contribution by Paul Alfing, chair working committee e-payments Ecommerce Europe, with the title ‘Mobile payments in offline shops reinforce online World’. Alfing: “The growing popularity of paying by mobile doesn’t mean the end of the offline shop. It is not a question of competition between offline and online: on the contrary, the two seem to be reinforcing each other. If the mobile checkout experience is becoming more and more the same for online and offline shopping, for example with wallet solutions, impulse buying on the couch by tablet will increase even more. At least the consumer is mobile enough nowadays to cross that (imaginary) line between online and offline”.
The Mobile Payments Market Guide 2013 gives an overview of the global mobile transaction services ecosystem and the most complete and up-to-date reference source for mobile payments, mobile commerce and mobile banking-related information at global level. This guide is published on a yearly basis by The Paypers, the leading independent source of news and analyses for professionals in the payment industry. You can download your free, printable PDF copy by visiting the Paypers Publications section HERE.