In 2012, the Western European population was estimated to be 162.3 million (19.8% of Europe’s population). Internet penetration in Western Europe (83%) has been above the European (66%) and EU28 average (76%) in 2012. The top three tier having Internet access is being led by the Netherlands with 94%, followed by Luxembourg and the United Kingdom with 93% and 83% respectively.
This is all revealed by the latest report on B2C e-commerce in Western Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Eastern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Ireland? The free light versions of our Regional Reports can be downloaded via www.ecommerce-europe.eu and the abstract of the Western European B2C E-commerce report, for instance, can be downloaded here.
Full reports are also available:
European B2C E-commerce Report 2013: €1,950
5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950