The French like to share their experiences

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Since the emergence of social media such as Twitter and Facebook, people can easily share their thoughts and experiences regarding products and/or services online. As a result, every consumer is now a reviewer, and often with a large group of followers. Naturally, this has a large influence on the consumers’ shopping behavior.

The French in particular like to share their opinions and experiences online about a purchase. In 2012, 66% of the population spread their thoughts through social media. Therefore, it is particularly important for French companies to optimize their services to the customers.

The French online environment is a strong and mature market, with a total e-commerce turnover of €45 billion in 2012 (an increase of 19% compared to 2011). In fact, e-commerce was even expected to grow by 14.4% in 2013, to €51.5 billion.

E-commerce in Five European Regions
Ecommerce Europe publishes five regional reports on e-commerce in Europe, with 30+ full-page Infographics that are free to use, 30+ in-depth country profiles, information on online payments per country, trends, analysis, and more.

Total sales of goods and services in France in millions of euros in 2009-2013
Total sales of goods and services in France in millions of euros in2009-2013
The region reports are:
● Eastern: Romania, Russia and Ukraine, among others;
● Western: Belgium, the Netherlands, Luxembourg, France, Ireland and the UK;
● Southern: Greece, Italy, Portugal, Spain and Turkey, among others;
● Northern: Denmark, Estonia, Finland, Baltics, Norway and Sweden, among others;
● Central: Austria, Czech Republic, Germany, Hungary, Poland and Switzerland, among others.

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