With €2.2 billion revenue a year, 4500+ employees in logistics and over 250.000 m2 in logistics space, the distribution center of Zalando in Erfurt, Germany provided an inspiring location for the Ecommerce Europe e-Logistics Working Group meeting last month. The center is the largest e-commerce logistics center in Europe. Members of the Ecommerce Europe Working Group learned from the success story of Zalando, and shared tips and tricks on their logistics operations.
Cross-border e-commerce at its best
Fashion retailer Zalando is the ultimate cross-border player: Today, they ship to 15 countries throughout Europe. Simon Straub, Head of Logistics Network Development at Zalando, explained the strategy behind the cross-border success of the retailer: Localization. In terms of brands, payment options, and delivery operators, Zalando aims to target the local consumer as specialized as possible.
Localized cross-border logistics
Also in terms of logistics Zalando aims locally, and aims to be as hassle-free for the consumer as possible. For fashion operations, logistics is a key aspect because of the clear consumer needs in this market: Returns handling, reimbursement, and other return options are all valued highly by fashion consumers. To cater to this demanding type of consumer adequately, it is important to understand local habits. The participants of the Working Group had an open discussion on the logistics needs and barriers in their local markets.
Ecommerce Europe’s work on e-logistics
Ecommerce Europe is in constant dialogue with the European policy makers who have made it a priority to bring more competition in the cross-border European parcel delivery market, and will discuss in further detail the concrete problems put forward by its e-Logistics community. Next to this, Ecommerce Europe is together with its e-Logistics community also developing a web platform which will bring online merchants and delivery service providers together to create more transparency in the market. This platform is planned to be rolled out in early 2016.
How to join
These recurring on-site Ecommerce Europe e-Logistics Working Groups – chaired by Stéphane Tomczak – are unique opportunities for logistics directors from European merchants to meet together in order to share best practices and to discuss concrete action plans in their operations.
The meetings of the Ecommerce Europe e-Logistics Working Group are open to logistics directors from companies which are a member of Ecommerce Europe – either directly or through one of its National Associations. The Working Group meets during on-site expert meetings in different European countries several times a year. If you are interested in participating in the activities, please contact Team Brussels.