According to the latest information from Ecommerce Europe’s Swedish association, Swedish e-commerce is exploding. The first quarter of this year showed the largest increase in percentage since Q1 2007 with a growth of 18 per cent. As more Swedes are shopping online demands for faster delivery and greater choice about how goods are to be delivered, are also increasing. The strong growth rate for Swedish ecommerce measured during the fourth quarter of 2012 continues.
E-commerce is growing in all sectors: clothing and footwear increased by 12 per cent, sport and leisure shoed a strong increase of 32 per cent and home furnishings and furniture went up 26 per cent. Star of the quarter were consumer electronics, which increased by 20 per cent compared to 13 per cent “only” in the first quarter of 2012. Such an increase is particularly remarkable as overall sales of consumer electronics decreased by 5.5 per cent.
“The e-commerce growth rate in this first quarter of 2013 confirms the impression we already had in Q4/2012, when e-sales went up 17%. Ecommerce has reached a new level as online has become strategically important for the development of the entire retail sector, says Arne Andersson, e-commerce expert at PostNord.
The results are published in the Q1 2013 e-Barometer, a quarterly study realised by HUI Research ( the Swedish Retail Institute) together with PostNord and SDH, the Swedish Ecommerce and Distance Selling Association.
The chart above shows the growth of Swedish e-commerce in percentage per quarter in 2011, 2012 and 2013
European Ecommerce Report 2012
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Source: SDH, HUI Research