According to Paul Alfing, Chair of Ecommerce Europe’s e-Payments Working Committee, the Chinese market “offers a lot of opportunities, as there are heaps of Chinese consumers who are interested in European products”. Many Chinese parties are eager to assist European entrepreneurs to enter the Chinese market according to Mr. Alfing, but what is the best way to sell goods and/or services (online) in China? And how can European retailers prepare themselves for Chinese competition? During Ecommerce Europe’s business trip to China from August 29 to September 5, giants such as Alibaba and Asos will help us answer these and more research questions to get a better understanding of the opportunities and challenges of Chinese cross-border e-commerce.
The Chinese market is growing rapidly and China is becoming a frontrunner in many areas. Mr. Alfing stated: “The energy I felt over there will lead to many innovations, which will also benefit European online shops.” To investigate the exact opportunities China offers, Ecommerce Europe and C-level executives will answer several research questions, such as ‘How can European companies benefit from the Chinese growth market?’ ‘What is the best way to sell goods and/or services (online) in China?’ ‘How can European retailers prepare themselves for Chinese competition?’ while visiting several Chinese and cross-border companies in Shanghai, Hangzhou and Shenzhen.
Ecommerce Europe is organizing this study trip to China for C-level executives, who want to get inspired and gain better understanding of the opportunities and challenges of cross-border (e-)commerce.