What are the opportunities and challenges of cross-border (e-)commerce? Businesses such as Alibaba and Asos will tell you all there is to know about how to enter the Chinese market during our study trip to China. What problems did they encounter when importing goods and services? Who is the Chinese consumer and what is the best way to approach him? Moreover, what is their advice regarding approaching the Chinese market? Join us on our study trip and learn how to conquer the Chinese (e-)commerce market!
Learn from the best
From August 29 to September 5, 2015, C-level executives visit several Chinese cities to gain practical knowledge from giants such as Asos and Alibaba. Examples of practical cases:
- What problems did Lighttake, TomTop and TMart encounter and what is their advice regarding approaching the Chinese market?
- What are the experiences of Asos, Glamour Sales, Lacoste and Metro in selling directly to consumers in China? What problems do they encounter when importing goods and services? What are their tips and tricks?
- What are the main developments in the Chinese (online) retail market according to the Shanghai E-commerce Association? Who is the Chinese consumer exactly? What is the best way to approach the Chinese consumer?
- How are Chinese companies, such as TenPay, Wechat, YDX and (of course) Alibaba, selling in China?
The investment of the delegation is € 7,500 excl. VAT per person. The trip is meant exclusively for board level and higher management of B2C-companies.
Want to go?
If you are interested to join the delegation to China or if you wish to receive more information, please contact us firstname.lastname@example.org.