With an average growth of 47% over 2012, the Ukrainian e-commerce market outperforms its regional neighbors Russia (35.5%) and Romania (33.3%). Still, in the area of mobile commerce, a lot can be gained in this country. In 2012, only 25% of the Ukrainian population used a smartphone. This was well below the European average of 44%.
“There is a lot of potential in the Eastern European e-commerce market. First of all, only 27 million of 162 million inhabitants are shopping online – a percentage bound to increase once internet penetration is picking up pace. As demand will rise across this region, logistic services will improve, enabling retailers to serve also the less urbanized areas,” says Wijnand Jongen, Chair Statistical Board at Ecommerce Europe.
This is revealed by the latest report on B2C e-commerce in Eastern Europe by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for E-commerce (GOMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Ukraine? The free light versions of our Regional Reports can be downloaded via www.ecommerce-europe.eu and the abstract of the Eastern Europe B2C E-commerce report, for instance, can be downloaded here.
Full reports are also available:
European B2C E-commerce Report 2013: €1,950 (now available)
5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950