Often referred to as the “sleeping giant”, Russia already stands out with head and shoulders above the other countries of the region. The largest single market in Europe boasts the largest online population with 68 million Internet users and 20 million online shoppers, generating a lion’s share of 78.5% of the region’s total e-commerce market. Ukraine ranks second with total sales of €1.25bn, followed by Romania with an online turnover of €0.8bn. Russians spent on average €515 on the Internet in 2012, whereas Ukrainians spent €510 and Romanians €400.
This is revealed by the latest report on B2C e-commerce in Eastern Europe released by Ecommerce Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the European Measurement Standard for Ecommerce (EMSEC). Ecommerce Europe also published comprehensive Regional Reports on B2C E-commerce in Central Europe, Southern Europe, Northern Europe and Western Europe. All the reports are powered by RichRelevance, Hybris and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Russia? The free light versions of our Regional Reports can be downloaded here and the abstract of the Eastern European B2C E-commerce report, for instance, can be downloadedhere.
Full reports are also available:
European B2C E-commerce Report 2013: €1,950
5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950