The goal of the Trustmark is to boost online consumer trust. Shopping online is indeed expanding rapidly across Europe with an expected €600 billion to be spent in 2016. In order to support Irish consumers wishing to tap into this ever growing market Retail Excellence Ireland, in conjunction with their partners Ecommerce Europe, have launched the first Irish Ecommerce Trustmark.
“Irish online retailers are beginning to focus more on the markets outside of Ireland and with 65% of European consumers saying that a Trustmark is important, it is imperative that our retailers ensure they can address this need” explains Lynn Drumgoole, Communications Director with Retail Excellence Ireland “The Trustmark is designed to reassure consumers shopping online that the website they are purchasing from complies with all consumer law, data protection and privacy obligations.”
A retailer who signs up to the Irish Trustmark will be awarded the Ecommerce Europe Trustmark and will thus be mandated to deliver on more robust obligations to the consumer. Through Retail Excellence Ireland the retailer will have access to information to keep their website up to date on legislation and benchmarking for best practice as well as an international complaints handling processes. “Trustmark awardees will be subject to audits throughout the year to ensure ongoing compliance” continues Lynn, “The net benefit for online retailers looking to trade in Europe will be a direct reduction in barriers to entry for cross-border trade. Websites displaying a National Trustmark in Europe have reported a 26% increase in conversion rates on like for like testing.”
The combined Trustmark’s give consumer’s peace of mind by allowing them to read in full what their rights are, and what commitments the online trader has made. This is essential for boosting trust in cross-border e-commerce. By clicking on the Trustmark, the consumer is directed to the Code of Conduct which, among other requirements, obliges the retailer to use fair and transparent contract terms and to be transparent about the offer and prices before the consumer enters the order process.
More information here.