Portugal: share of smartphones grows to 55% of the mobile phone market in Q2 2013

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Between April and June 2013 more than half a million (570.000) smartphones were sold, a growth of 25% compared to the same period of 2012. The share of smartphones was 55% of total sales of mobile phones during that period. In total 1.44 million mobile phones were sold in Portugal, a decrease of 3% compared to the same period in 2012.

The study highlights two important facts: Nokia has taken the lead again in the segment of traditional phones before Samsung, and secondly the significant growth in sales of Apple, LG and Sony.

With respect to operating systems, Android continues to dominate consumer preferences of the Portuguese, having achieved the highest market share ever, representing 82% of total sales of smartphones, due to the success of the Samsung, LG and Sony devices.

Source: ACEPI, the Portuguese Online Association – IDC Study European Mobile Phone Tracker.

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