Expert advice, practical information and– above all – results of e-commerce research. Who are the Polish e-consumers? Together with the Chamber of Digital Economy, Gemius has prepared a report for foreign investors entitled “E-commerce in Poland 2014. Meet consumers, observe trends, invest, find partners”. Ecommerce Europe is a partner of the report.
Four in five Polish Internet users visit e-commerce websites. Threequarters of the online Poles have experience with online shopping and every tenth of these e-consumers opted for a foreign store. There is no doubt that the Polish online business is experiencing a boom and that is the reason why Gemius has prepared this report, which caters for the needs of entrepreneurs who intend to invest in Polish e-commerce.
“Poland holds an enormous purchase potential, generated by its population of nearly forty million people, more than half of which are active Internet users. The largest players have already discovered the potential of Polish e-business and decided to invest in this country,” says Mateusz Gordon, e-commerce expert at Gemius. The author of the report further explains that Poland is not only a country of consumers. ”Poland is also home to new technologies and talented people who can contribute to the development of e-business in CEE and world-wide. The competitive advantage of Polish specialists over their Western European colleagues is the costs related to their work,” adds Gordon.
The report presents some key information concerning the Polish market and features a description of Polish e-consumers. In addition, it includes comments of experts regarding relevant fields of business, pointing out the possibilities and threats of local e-commerce. The paper also offers some practical information for investors from outside Poland. With their needs in mind, the report advises on how to select an RTB agency or what considerations should be taken into account when opting for SEM. It also provides legal and tax information as well as a catalog of member companies of the Chamber of Digital Economy (e-Chamber), which is an association of e-commerce businesses in Poland.
Chamber of Digital Economy (e-Chamber) and Ecommerce Europe are partners of the report that was prepared under media patronage of the Polish Ministry of Economy.