Launch of the Ecommerce Forum Africa (EFA)

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Major players in ecommerce launched the new Ecommerce Forum Africa (EFA) on 12 November in Johannesburg and 13 November in Cape Town.

The mission of the EFA is to drive sustainable, profitable and reputable growth of the ecommerce business in Africa. Mr Nic Robertson, Chairman of the EFA and New Business Director of Media24, said “The lack of any tradition of distance selling in Africa is a challenge, but also a vast opportunity given the penetration of the cell phone on the continent which facilitates ecommerce.” He added “We therefore need to grow trust both with consumers and potential e-merchants, which we will do by providing relevant research and training. We are also looking to develop a trustmark* to encourage confidence in ecommerce”.

The EFA has already started to make contact with government and with international ecommerce organisations. “Ecommerce has already grown very fast, particularly for services and business to business, and it is being used by consumers in conjunction with brick and mortar retail” said Alastair Tempest, Executive Director of the new EFA. “Ecommerce has its own specific requirements which will be addressed by the EFA”.

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