Jury members Multichannel Award

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The professional jury, will evaluate the top 5 nominees for the Multichannel Award against a model known as ‘ShopExperience’*, with checks carried out against more than 300 different dimensions and prioritisation by a GfK consumer panel. We proudly present you the jury of the European Multichannel Award 2013.

5 Nominees are (in random order)
Nespresso
John Lewis
Marks & Spencer
C&A 
Burberry

Chris Biggs Partner and Managing Director The Boston Consulting Group
He is a core member of BCG’s retail practice and has worked extensively in the UK, Europe and North America on strategy, organisational design/delivery and operations assignments

Artemis Berry Senior Director of Content and Community for Shop.org
Artemis Berry is currently the Senior Director of Content and Community for Shop.org, the digital division of the National Retail Federation, and the world’s leading membership community for digital retail.

Andrew Phipps Head of Retail, GfK
Andrew Phipps, Head of Retail within the Consumer Choices division at GfK, has over 20 years’ experience working within the retail environment.

*The GfK ShopExperience is a quality assessment service that benchmarks the e-commerce performance of on-line and multichannel retailers in an entirely objective and structured way.The GfK ShopExperience method measures the webshop performance across the 5 steps in the customer journey from orientation to fulfillment along 29 dimensions. The performance of each company’s webshop is evaluated against the 180+ international benchmarks that represent global best practices.

The evaluation is carried out by a group of experienced shop auditors within GfK. The output of the methods consists in a scoring of the webshop performance from 1 to 10 overall as well as for each of the 29 dimensions along the customer journey. The Shopexperience method is developed by Arjen Bonsing and operated and marketed by GfK.

European E-commerce Awards 2013
When?

On the 3rd of June 2013, as a part of the Global E-commerce Summit, the 3rd edition of the European E-commerce Awards will take place. Then we will find out who wins bronze, silver and gold in the 3 different awards.

Where?
We would like to welcome all guests of the Global E-commerce Summit at 20h00 at a beautiful location that will be announced soon.

Transport
The organisers will organise transport from the hotel to the location. This will also be announced soon.

Free access for Ecommerce Europe Members and business partners
If you are a member or business partner of Ecommerce Europe, you are granted free access to the Global E-commerce Summit, European Ecommerce Awards and to the Pre-conferences.

>>> More information about European Ecommerce Awards

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