Increasing use of the Internet, but how about e-commerce?

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A large majority of households and individuals uses the internet today. More than three quarters of them had access to the Internet in 2012, compared with just under half in 2006. Mobile Internet usage has also become popular with the emergence of new mobile devices such as smartphones and tablets, especially among young people. These are some of the results from the 2012 Eurostat Survey on ICT usage in households and by individuals.

  • In 2012, 59 % of internet users in the EU27 reported having bought or ordered goods or services over the internet for private purposes. The share of e-shoppers among internet users varied considerably between Member States, ranging from 11 % in Romania, 17 % in Bulgaria, 29 % in Italy and Estonia and 30 % in Lithuania to 82 % in the United Kingdom, 79 % in Denmark and Sweden, 77 % in Germany and 75 % in the Netherlands.
  • Among individuals in the EU27 who bought or ordered goods or services over the Internet in the last 12 months prior to the survey, 9 out of 10 bought from sellers based in their country of residence and 1 in 4 bought at least once from sellers from other EU countries. Cross-border EU purchases by individuals were most important in smaller Member States. More than 70 % of e-shoppers in Luxembourg, Malta, Cyprus and Austria stated that they bought or ordered from sellers in other EU Member States. In 4 Member States (the United Kingdom, Czech Republic, Germany and Poland) less than one fifth of online shoppers bought from other EU countries.

*For graphs on “Internet users who bought or ordered goods/services for private use over the Internet” and “National and cross-border purchases by e-shoppers” have a look at the full Eurostat report.

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