The absence of Germany in the top 10 of countries with the highest spending per e-household is quite striking. The country is one of the strongest e-commerce countries in Europe, but the average spending per German e-household (2013: €1,834) was not enough for a spot in this list. In fact, the amount German households spent online last year was even a little less than the EU28 average of €1,883.
In addition to other information about the continent, this is revealed by Ecommerce Europe’s latest report on B2C e-commerce in Europe. Ecommerce Europe is the European umbrella organization for online retailers. Figures in Ecommerce Europe reports are based on the Global Online Measurement Standard for B2C E-commerce (GOMSEC). Ecommerce Europe also published comprehensive 2013 Regional Reports on B2C E-commerce in Northern Europe, Central Europe, Eastern Europe, Southern Europe and Western Europe. All the reports are powered by GfK, GlobalCollect, Informatica, RichRelevance and Salesupply.
Free downloads available now
Would you like to find out more about e-commerce in Europe? The free light version of our European Report can be downloaded via here.
Full reports are also available:
European B2C E-commerce Report 2014: €1,950 (now available)
5 European regional reports 2013: €790 per report
(including Infographics and in-depth Country Profiles)
Western European Report:
Belgium, France, Ireland, Netherlands and United Kingdom
Central European Report:
Austria, Czech Republic, Germany, Hungary, Poland and Switzerland
Southern European Report:
Greece, Italy, Portugal, Spain and Turkey
Northern European Report:
Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden
Eastern European Report:
Romania, Russia and Ukraine
All European reports (5 regional reports + European Report): €2,950
When you become a company member or business partner of Ecommerce Europe, you will receive the reports for free. For more information on this, please go to www.ecommerce-europe.eu