“European B2C e-commerce sales will increase by 12.5% and amount to € 477bn in 2015. With this, Europe will increase its lead on third-ranked North America,” is Ecommerce Europe’s forecast for 2015 according to Wijnand Jongen, Chairman of the Executive Committee and Member of the Board of Directors of Ecommerce Europe. He stated this based on the European B2C e-commerce report 2014 which was released last week. Do you want to know more about current and future European e-commerce trends? Download the free light report now!
Most important findings
The European B2C e-commerce sector had another successful year in 2014. Even though the growth rate of the e-commerce turnover decreased somewhat, it still achieved double digits. In total, European B2C e-commerce sales increased by more than 14%, reaching € 423.8bn. The 28 member states of the European Union together experienced a similar growth, resulting in a EU28 B2C e-commerce turnover of € 368.7bn.
Want to know more?
Do you want to know which country has the highest spending per shopper or what the VAT-rate is in e.g. Denmark? To gain more insight in current and future e-commerce trends in Europe, you can download the European B2C e-commerce light report for free.