In the intense global race for research and investments in Artificial Intelligence, the European Union has chosen to differentiate itself from its competitors by focusing on preparing the ground for “Trustworthy AI”.
The AI conversation in Brussels and many European capitals still revolves mainly the promotion of a responsible, trustworthy, human-centric approach to AI, as the European Commission’s Communications and the work High-Level Expert Group on Artificial Intelligence (AI HLEG) show.
On 8 April, the Commission presented its three-step approach to AI, which include “setting-out the key requirements for trustworthy AI, launching a large-scale pilot phase for feedback from stakeholders, and working on international consensus building for human-centric AI” in its new Communication on Building Trust in Human Centric Artificial Intelligence.
The key requirements for trustworthy AI are detailed further in the AI HLEG finalized Ethics Guidelines for Trustworthy Artificial Intelligence. The Guidelines outline the foundations, the requirements that AI systems should implement and meet throughout their entire life cycle as well as assessment tools.
This summer, the European Commission will launch a pilot phase to test these requirements, which will lead to a review of the outcome and proposals for further next steps in 2020.
In parallel, the European Commission will put human-centric AI on the agenda of global forums to strengthen cooperation with EU partners.
We are still at the beginning of the development of Artificial Intelligence applications, but more and more online merchants are developing initiatives involving an AI layer at all levels of the value chain, from marketing to logistics management, not only to increase revenue but also to improve the consumer experience. Ecommerce Europe is also looking at AI in terms of benefits it can bring to both consumers and e-merchants. Our role will focus on informing EU stakeholders about the applications of AI in the e-commerce industry and making sure that innovation in our industry will not be hampered by over-regulating technology.