The Russian GDP decreased by 3.8% in 2015, taking the inflation rate into account, and the B2C e-commerce growth rate as well going from 31% in 2014 to 6.6% in 2015, but still, Russia has relatively high online B2C sales in all categories. The forecast for B2C e-commerce growth rate this year is a continuous decrease down to 5.3%. However, the number of Russian e-shoppers is growing steadily reaching 146,267,288 last year and Russian are increasingly buying cross-border.
We can see that clothing has clearly maintained its position as leading online product group, followed by information and technology and travel is by far the most popular online service group.
You can download the free light report here. This “Russian B2C E-commerce Report 2016” provides a clear overview of the state of e-commerce in Russia. The free light version includes facts and figures on interesting topics, such as B2C e-commerce turnover, the number of online shoppers and cross-border and mobile e-commerce. In addition, this version contains expert interviews and tips and tricks for online merchants. As a result, the reports forms a very useful tool for companies that want to expand their online business to Australia as well as for people who want to set up an online shop there.
The full version, which can be ordered for €95 through this link, also contains a clear overview of the most popular product and service groups in terms of online sales.