In 2015, the German B2C e-commerce market again grew by double digits. Whereas it increased by 13.3% in 2014, it grew by 12.0% to an amount of €59.7 billion last year. With this, Germany remains the second-largest B2C e-commerce market in Europe, only behind the UK.
The growth of the German online market is primarily caused by the fact that the number of online shoppers as well as the amount they on average spent online in 2015 both grew significantly. The number of e-shoppers in Germany increased from 49.5 million to 51.6 million, and the average amount they spent online from €1,064 to €1,157.
This “Germany B2C E-commerce Report 2016″ provides a clear overview of the state of e-commerce in Germany. The ”’free light version”’ includes facts and figures on interesting topics, such as B2C e-commerce turnover, the number of online shoppers and cross-border and mobile e-commerce. In addition, this version contains expert interviews and tips and tricks for online merchants. As a result, this report forms a very useful tool for companies that want to expand their online business to Germany as well as for people who want to set up an online shop there.
You can download the free light report here.
The full version, which can be ordered for €95 through this link, also contains a clear overview of the most popular product and service groups in terms of online sales.